Example:
When commercial radio stations began
broadcasting in the early 1920s, the programs
were aired
without advertising.
Many radio stations were established by radio
equipment manufacturers and retailers and
programming was provided to sell radio
transmitters and receivers. This led to a system
where radio and television programs were
financed by selling sponsorship rights to
businesses. Eventually, the broadcasters began
selling smaller blocks of advertising time to
several businesses. Sponsorship is also becoming
increasingly important in education. Many
companies want their
logo on
sponsored equipment in return.
Formula One
teams for many years relied heavily on the
income from
tobacco advertising,
reflected in the
sponsorship liveries
of the teams. Other types of sponsorships
revolve around companies paying for parts of
television broadcasts and sporting events which
bear their name. For example college bowl games
now contain the name of their sponsor such as
the Tostito's Fiesta Bowl. Many times a
company's motives for sponsorship are altruistic
in order to create goodwill in the community
which increases their good reputation. However,
sponsorship is more commonly used to derive
benefit from the associations created for a
company's
brand(s) or
image as a
result of the sponsorship. People may sponsor an
individual or group of people to undertake a
fundraising task, usually for a
charity or
other cause requiring funding.
- Gringos.com™
sponsors serious people with serious motivations
and goals, if and only if you/your group/team
are in a viable position to publicize our name,
organization on a
community/national/international level
